OUR STORY
THE BRAND
TOi Fine Jewelry founded in 2021 by Aisha Binhendi. Out of her love for jewelry, jewelry that is unique as unique as the person who will wear it. Aisha has deep fondness for personalization, adding that touch of love in each piece of jewelry. It is jewelry with meaning.
When someone personalizes anything for you it means they took that extra step to show you how special you are to them . It’ s that effort in the piece that represents love
When someone personalizes anything for you it means they took that extra step to show you how special you are to them . It’ s that effort in the piece that represents love
WHY TOI
The word “Toi” was chosen for Aisha ’ s love for the French language and fitted perfectly with the concept of her brand which evolved around each individual as “ you ” and her slogan “As unique as you ”.
Captivating designs for you and by your special moments and emphasizing that nobody is you and that’ s your power and beauty. Each person is unique in their own way.
TOI’ s first two collections which launched lately named “Toi et Moi” and “Sparkle collection “ which is TOI’ s signature collection
OUR MISSION
To create unique and inspired jewellery pieces from the captured moments of life of people who value differences and finds beauty in it. TOi' s jewelry is made to be worn everyday, celebrating love, happiness and uniqueness
OUR VISION
To ensure that you are unique by being you.